TORRANCE, Calif., Dec. 19, 2011 (SEND2PRESS NEWSWIRE) — Neotrope, a California based brand identity, internet marketing, and PR firm established in 1983, today announced it has expanded the deliverables of its 2012 Non-Profit PR Grants Program. All recipients of the 2012 program will now also receive up to $2,500 in additional services; specifically free online text and banner advertising on Neotrope(R) News Network sites. This brings the dollar value of the grant to each chosen recipient to $5,000, or $50,000 total value in donated services for 2012.