J.L. Simmons Non-Profit PR Grant 2013


Neotrope®, a highly respected PR, brand identity and marketing firm, established January 1983, is celebrating its 30th anniversary in 2013. To assist struggling and worthy charitable organizations we are again donating $25,000+ in “PR Grants” to 10 qualified small U.S. non-profit organizations.

The PR Grant program started in 2000 as a natural evolution of our efforts to support local and then national worthy causes by providing services in place of a check, as with our background in marketing and PR, we felt it more useful to help an organization “spread the word” over giving them a small cash donation. The PR Grants program was started to allow charities to “apply” for a grant in addition to our own local interaction with worthy causes.

For 2013, the Grant has been named after the company co-founder, the late Dr. J.L. Simmons, PhD, who passed away in 2003. Henceforth the Neotrope Non-Profit PR Grants will be known as the “J.L. Simmons Non-Profit PR Grant.”

Learn More About Us

NOTE: the original location of the information page for this program was: http://www.send2press.com/non-profit/index.shtml

2013 Grant “Deliverables”

The JL Simmons Non-Profit PR Grant is not a cash grant, but an in-kind services grant to assist charities in raising awareness, courting halo sponsors and philanthropists, and better engaging casual donors, by outreach to traditional media, social media, bloggers and other interested parties.

Specifically, worthy organizations who are selected by our staff to receive a grant will be provided with services that may include consulting, public relations assistance, newswire services (press release dissemination to media) to promote organization activities to media folk, and Internet marketing (such as free run-of-site advertising on major news portals).

Amount of each grant will vary, but up to ten (10) charitable non-profits will receive a grant. Again, this will not be a cash grant, but combined like-kind donated services to be provided which have a dollar value of at least $25,000 and up to $50,000 when the online advertising component is included.

Recipients will receive free PR and advertising services as part of the PR Grant for 12 months from start of program (through March, 2014).

Examples of PR Grant Deliverables:

  • Ten (10) free press release announcements issued regionally or nationally via Send2Press Newswire (value per release $250).
  • Free run-of-site banner/text advertising on news portals in the Neotrope News Network (value $100-200 per month). Neotrope will create 300×250 and 250×250 ad banners if needed for charity.
  • Free additional announcement issued identifying the charity has won a PR Grant, with overview of the organization without any specific news needed; written by Neotrope staff (View Example).

Grant recipients must have a point person to take charge of the services offered, and will require direct involvement and content/news development to gain the most benefit from the grant. “Lazy” organizations which sit back and expect everything to be done for them, or who don’t follow up or self-manage their program, will likely lose the benefits of this grant program’s deliverables.

View Past Recipients


Who May Apply for a Grant

All qualified U.S.-based 501(c)3 charitable non-profit organizations may apply for a grant. Typically trade groups funded by commerical companies, political action groups, and certain other “non-profit” organizations not directly involved in activities “doing good” will not be considered.

So-called “not for profit” organizations, not recognized by the IRS as a 501(c)3 charity may not apply.

There is no fee to apply, no requirement for reciprocal links or Facebook “likes” or other similar nonsense. Neotrope is providing this grant program as part of our corporate social responsibility efforts to assist those organizations “doing good” in what small way we can. Neotrope may, at its sole descretion, additionally choose other charities who don’t apply this year, have applied in prior years, or catch our intertest locally, in addition to the ten chosen applicants, for this year’s overall program.

Apply for PR Grant

Additional Benefits
Additionally, all applicants, whether given grants or not, are immediately eligible for 30% off all Send2Press® Newswire services (discount code for non-profits provided upon request; discount limited to 15% for certain programs due to partial outsourcing to strategic partners including PRNewswire®).